It feels good that we're providing this product for people's nutrition, for their families. They keep coming back to us and appreciating that. We are who we are; we're the face, we talk to them, we have them to our farm for tours. That's what people are looking for.—Beth We both have a full time job figuring out how to move this business forward that that you can't get done if you're picking eggs and putting down bedding in the layer houses or fulfilling orders. Can't do it.—Bruce Be...

I describe farming as really just one long extended expedition. It's very much like a mountaineering expedition where you wake up every day, you're working outside. You have problems, often new problems that crop up at least weekly. It's very much like being in a big mountain expedition where you're constantly working with the weather. You're working with the people on your team. You are focused on a goal. That takes all of your effort that you really have to commit to a hundred percent.—Bruce ...