It feels good that we're providing this product for people's nutrition, for their families. They keep coming back to us and appreciating that. We are who we are; we're the face, we talk to them, we have them to our farm for …
I describe farming as really just one long extended expedition. It's very much like a mountaineering expedition where you wake up every day, you're working outside. You have problems, often new problems that crop up at least…